100% Design is the largest trade show in the UK for architects and designers and the cornerstone event of London Design Festival. This year, the show returned at Olympia London from September 18-21. There always is a lot to see and do, as the show covers five distinct sections: Interiors, Workplace, Kitchens & Bathrooms, Design & Build, and Emerging Brands.
This year was 100% designs 25thbirthday. The vibe also felt even better than the years previous! It was more condensed, taking place only on the ground floor. The breadth of the best in high-quality design, detail and craftsmanship, with each brand producing ground-breaking, beautiful and original products that are or become hugely iconic in their own right.
Brands I loved:
Flick through the images below to see what I saw and loved this year.